Research Express is an affiliate company of Plus 94 Research. Research Express conducts digital in-depth and analytical surveys by taking advantage of the growing power, not just of the written word, but of text as a means of communicating. In a society where text-based social networks such as Facebook and Twitter are rapidly replacing social interactions that are oral or dependent on the spoken word. Text is powerful, direct, introspective and could potentially be more precise in unearthing true views and emotions.
Research Express provides a professional online environment where participants are authenticated and segmented, and the discussions are research objective driven. Text mining allows for all reports to be made available almost immediately.
As an online platform, Research Express can be compared with the following traditional data collection methods:
TRADITIONAL FOCUS GROUP/ IDI | RESEARCH EXPRESS |
---|---|
Physical meetings | Virtual meetings |
Voice | Text with videos and pictures |
Moderator | Possibility of several/self-moderation |
About two hours long | About 70 minutes long |
Slow build up | Fast paced |
Starts on the day | Can begin before the day |
Recruit and moderate | Invite from a panel |
Harder to ascribe individuals | Information has individual footprint |
Confirmation is by call or physical | Confirmation is by call or physical |
Usually a dedicated topic | Can multitask topics |
Recording and transcription | Automatic transcription |
One voice at a time | Multiple voices |
Only 8-12 respondents | 15-35 respondents |
Steered group dynamics | Natural group dynamics |
To learn more about Research Express visit: www.researchexpress.co.za
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