IMR

The Institute of Market Research (IMR), an affiliate of Plus 94 Research,  offers quality education and training solutions that enhances the credibility of market researchers and contributes to the development of the sector by offering quality market research education and training in Africa. The IMR is currently accredited by the Services Sector Education and Training Authority (SSETA) and The Quality Council for Trades and Occupations (QCTO).

The following full qualification courses are currently on offer:

This qualification prepares a learner to operate as a Management Assistant. It provides an opportunity for the learner to acquire a range of skills to be able to coordinate the activities of the organisation and provide professional administrative and secretarial support to managers, either as part of a team or individually.

This qualification prepares a learner to operate as a Survey Interviewer. A Survey Interviewer should be able to interview research participants and collect data on a variety of topics.
Occupational Certificate: Management Assistant (SAQA ID: 101876; NQF Level 5)
This qualification prepares a learner to operate as a Survey Interviewer. A Survey Interviewer should be able to interview research participants and collect data on a variety of topics.

The following skills programmes are also currently on offer:

This skills programme is to identify and manage the resolution of conflict between persons or parties in the workplace.

This skills programme is to prepare a learner to operate as an employee and to complete daily tasks and activities at a workplace. Workplace Essential Skills are the core skills you need to continue learning and to complete daily tasks and activities at work.

This programme is to prepare candidates to operate a small business.

This programme is to prepare the young and unemployed for work (environment) placement.

  • Plan and conduct basic research in an office environment (NQF Level 3; Credits: 6)
  • Introduction to Microsoft Workshop
  • Intermediate Microsoft Excel Workshop
  • Advanced Microsoft Excel Workshop
  • Market Field Research: Theory & Practice Workshop
  • Data Analysis with SPSS Software (Basic) Workshop
  • Data Analysis skills using SPSS Statistical Software (Advanced) Workshop
  • Structural Equation Modelling (SEM) with LISREL & AMOS Workshop
  • Qualitative Data Analysis using ATLAS.ti/Nvivo Workshop
  • Data Analysis, Interpretation of Results & Discussion of Research Findings Skills Workshop
  • Business Ethics Skills Workshop
  • Change Management Workshop
  • Critical Thinking Skills Workshop
  • Emotional Intelligence Workshop
  • Performance Management Workshop
  • Time Management Workshop
  • Presentation Skills Workshop

Please visit the IMR Website on www.imrtraining.co.za for more information.