About Us

A short history

Plus 94  research is one of South Africa’s leading market research companies. It is a company recognised for its progressive thinking and leadership. It was established in 1998 by Dr Sifiso Falala, the CEO, and his partner, Dr Tirhani Mabunda. The main impetus for its foundation was the vision to challenge existing benchmarks and set new knowledge frontiers for the research industry.

The company’s incremental growth in both its capabilities and resources is a result of its commitment to world-class practices in the delivery of quality market research solutions to clients.

Our commercial performance, social relevance and progressive thinking have earned us a reputable position in the South African business sector, and among progressive corporate entities.

25 years of experience

We are dedicated to providing research studies and business intelligence gathered through scientific research processes and methodologies.

our vision

Our vision is to remain uncompromising in our approach to the verification and validation of all our methods and processes. Our quest for quality is demonstrated by the deployment of the best available human and technical resources needed to resolve research problems.

Our Mission

Our mission is simply to establish a research business that can meet or exceed client expectations through leadership and innovation.
We seek to go further, faster, and thus set a new benchmark in market research data reliability and versatility.

Board of

The Team

Plus 94 research has a staff complement of over 200 full time employees in South Africa. The company uses in excess of 1000 interviewers per year that are thoroughly trained for market research and general survey purposes.

Empowerment & Accreditation

Plus 94 Research is a proud member of the following research organisations:

Plus 94 Research is the founding member of the African Independent Research Operators Network (AIRON).

All senior project managers at Plus 94 Research are also individual members of the Southern African Market Research Association (SAMRA).

Southern African Market Research Association (SAMRA)

Pan African Media Research Organisation (PAMRO)

Research Industry Transformation Action Group (RITAG)

European Society for Opinion and Marketing Research (ESOMAR)
The South African Chamber of Commerce and Industry (SACCI)

employer of choice

Plus 94 Research is positioned as a leading, dynamic, and innovative organisation that is committed to world-class practices in the delivery of quality market research solutions to its clients. Our main offer to all employees is the opportunity to perform while reaching new levels and making a mark in the research industry. We have a multidisciplinary team of qualified experts that have gained experience working on complex projects. Our dedicated teams work with clients through every step of a project, adding value whilst providing strategic insights.

Supplier of choice

The pleasure of dealing with Plus 94 Research does not only stem from the fact that innovativeness is a company tradition, but also from the knowledge that the company is not bound by tradition itself. The value of our work is acknowledged only when the client can make effective decisions with greater levels of certainty. We offer customised quantitative and qualitative research studies, that are innovative without compromising the quality of work, and provide strategic insight that is relevant to businesses. At Plus 94 Research we believe in partnership and therefore commit ourselves to understanding our clients’ business needs in order to provide strategic solutions that are relevant, accurate and meaningful.

Our diverse and talented teams have the expertise required to handle complex projects. Our goal is to ensure that clients find the experience of running a research project to be a pleasurable one. Each project has a dedicated research team with members that bring technical insights and expertise. Our researchers are guided by scientific principles in designing and delivering surveys. They are also members of SAMRA (Southern African Marketing Research Association).

Business orientation underlies the culture within Plus 94 Research. Our company is held in high regard by both clients and competitors alike, resulting from the quality of services it renders and the personal and professional integrity of its staff.