Plus 94 research is one of South Africa’s leading market research companies. It is a company recognised for its progressive thinking and leadership. It was established in 1998 by Dr Sifiso Falala, the CEO, and his partner, Dr Tirhani Mabunda. The main impetus for its foundation was the vision to challenge existing benchmarks and set new knowledge frontiers for the research industry.
The company’s incremental growth in both its capabilities and resources is a result of its commitment to world-class practices in the delivery of quality market research solutions to clients.
Our commercial performance, social relevance and progressive thinking have earned us a reputable position in the South African business sector, and among progressive corporate entities.
We are dedicated to providing research studies and business intelligence gathered through scientific research processes and methodologies.
Plus 94 research has a staff complement of over 200 full time employees in South Africa. The company uses in excess of 1000 interviewers per year that are thoroughly trained for market research and general survey purposes.
Sifiso is a co-founder and CEO of Plus 94 Research. He has a PhD in Management of Technology and Innovation from The Da Vinci Institute. He leads the research, design and development efforts at Plus 94 Research, and is at the forefront of technological integration. He ensures that a quality-driven process is implemented, and sound statistical methodologies are used to achieve actionable market research solutions. Sifiso is a member of numerous business and industry associations. He has served as the President of PAMRO (Pan African Media Research Organisation), a former Chairman of SAMRA (Southern African Market Research Association), and is currently a member of ESOMAR (European Society for Opinion and Market Research).
Dr Tirhani Mabunda has had an illustrious career as an administrator, educator and entrepreneur. His research career began as a part-time consultant for Statomet; a research division of the University of Pretoria. Dr Mabunda later joined Africa Now Consulting as MD in 1997. Shortly thereafter, he co-founded Plus 94 Research in 1998, a company he still serves as a board member and shareholder. Dr Mabunda holds a PhD qualification in Management of Technology and Innovation from The Da Vinci Institute (2017).
Takalani is the financial director Plus 94 research. She has the following qualifications: BCom (Accounting), Advanced Diploma in Accounting Sciences and Programme in Taxation: A strategic Approach. She is also a member of South African Institute of Professional Accountants.
Rafal is the Technical Director at Plus 94 Research and has served on the SAMRA council. He is one if the best DP Directors in South Africa. His market research career began in 1995 when he joined one of the large market research houses as a Data Processing Manager. In 2000, he joined Plus 94 Research and launched a fully operational and diversified DP department. Rafal oversees a team of 25 data processing specialists, which includes data coders, editors, electronic dashboard report developers and programmers. Rafal and his team work closely with the project management and statistical teams to assess the quality and conduct in-depth analysis of each research study’s collected data.
Kezia is the Managing Director at Plus 94 Research. She joined the company in 2009 and is known for being results oriented. She has a solid grasp of the financial and operational management of the company, and she plays a key role in executing policies and shaping the strategic direction of the organisation. Kezia works effectively with all members of the senior leadership team, as well as with employees at all levels within the organisation. She has a track record of delivering on the goals and objectives of the company.
Plus 94 Research is a proud member of the following research organisations:
Plus 94 Research is the founding member of the African Independent Research Operators Network (AIRON).
All senior project managers at Plus 94 Research are also individual members of the Southern African Market Research Association (SAMRA).
Pan African Media Research Organisation (PAMRO)
Research Industry Transformation Action Group (RITAG)
Plus 94 Research is positioned as a leading, dynamic, and innovative organisation that is committed to world-class practices in the delivery of quality market research solutions to its clients. Our main offer to all employees is the opportunity to perform while reaching new levels and making a mark in the research industry. We have a multidisciplinary team of qualified experts that have gained experience working on complex projects. Our dedicated teams work with clients through every step of a project, adding value whilst providing strategic insights.
The pleasure of dealing with Plus 94 Research does not only stem from the fact that innovativeness is a company tradition, but also from the knowledge that the company is not bound by tradition itself. The value of our work is acknowledged only when the client can make effective decisions with greater levels of certainty. We offer customised quantitative and qualitative research studies, that are innovative without compromising the quality of work, and provide strategic insight that is relevant to businesses. At Plus 94 Research we believe in partnership and therefore commit ourselves to understanding our clients’ business needs in order to provide strategic solutions that are relevant, accurate and meaningful.
Our diverse and talented teams have the expertise required to handle complex projects. Our goal is to ensure that clients find the experience of running a research project to be a pleasurable one. Each project has a dedicated research team with members that bring technical insights and expertise. Our researchers are guided by scientific principles in designing and delivering surveys. They are also members of SAMRA (Southern African Marketing Research Association).
Business orientation underlies the culture within Plus 94 Research. Our company is held in high regard by both clients and competitors alike, resulting from the quality of services it renders and the personal and professional integrity of its staff.