Is based on a 9-pillar reputation model presented to respondents who are familiar or very familiar with each corporate entity. The Top 50 Companies are taken from a list of companies with the highest 50 advertising spend between January and November of the previous year.
Allows you to understand people’s priorities which drive their decision making and behaviour. These priorities will immediately indicate the most important areas of focus that will resonate with the given target audience.
Our Plus 360 system allows Human Resources to appraise employees equitably. Employees are appraised by their peers, subordinates and superiors, thereby giving a balanced view of their performance
The Extra Sensory Brand Index model gives the brand manager a deeper understanding of the experience landscape in which their brand is traded.
The Brand Energy Explorer is an innovative research technique developed by Plus 94 Research that enables you to understand the position occupied by your brand/s within its category.