Even with a winning product formulation and marketing campaign, a brand is incomplete without an appropriate package, that complements its attributes. Some packages undersell or oversell a product thereby leading to consumer alienation and distrust, or lost market opportunities.
Plus 94 Research tools evaluate all the explicit and implicit facets of a package resulting in a package design that is aligned to the brand’s image, performance and target market.
A package is the first contact that the prospect has with the product. It conveys a number of sensory and emotional messages about what product or service should be expected. It has the ability to determine the willingness to try a brand and ultimately its sustained success on the market.