The African continent represents a big potential for business with its 1 billion consumers. Plus 94 Research conducts annual tracking research in the broader African continent to investigate standards of living, general product and media usage.
This data is used to come up with a pan-African living standard measure and allows business people to analyse markets in unison rather than in isolation.
Useful for understanding the African market as an emerging whole, so that lessons learned in one market can be applied in similar markets. Also affords continuous tracking data at a Pan-African level. Special insights are obtainable for nominated product and service areas.